Our Privacy Policy

personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.  We refer to this information as “Order Information.”

Furthermore, when you create an account and use the Site we collect and track your interests, gender, age, occupation and location. We refer to this as “User Information”. When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information and User Information.

how do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the platform (including processing your payment information, arranging for shipping and delivery, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

• Communicate with you;
• Screen orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Determine market trends.
• Additionally we share your order information with third parties in order for them to handle deliveries.
• We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use User Information that we collect to help us screen and prevent risk or fraud, ensure the content shared with you is relevant and collect data on preferences and market trends.

sharing your personal information

We share your Personal Information with third parties, the delivery and payment providers, for the following: allowance of any additional communication that may be needed between yourself and the providers, ability for oders to be collected in time and for payments and order to be monitored and completed.

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here  https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

do not track signals

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

your rights

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

If you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

data retention

When you place an order is placed through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

minors

The Site is not intended for individuals under the age of 13 unless the individual has parental consent. Kindly note this does not apply to the purchase of services or products with specified age restrictions.

changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.